Services to Manufacturers
Since 1990, Mason Consulting Inc has provided marketing and management services to manufacturers, distributors and importers in the graphic arts, packaging, electronics and software industries. Unlike some consultants, Mason Consulting does not do printing plant audits or advise printers or trade shops regarding equipment purchases. Our consulting practice consists primarily of advising manufacturers, dealers and distributors in matters of distribution, market demographics, and product introductions. Mason Consulting specializes in introducing new products, finding new markets for old products, analyzing existing markets, and solving distribution problems. A list of Mason Consulting clients is available on this site.
Smaller manufacturers often use Mason Consulting as a marketing staff resource. For some manufacturers, Mason Consulting acts as marketing counsel to the CEO or chief sales executive, in lieu of the manufacturer hiring full-time staff. These relationships usually involve a retainer relationship, under which Mason Consulting provides ongoing marketing, public relations, and similar counsel.
A small firm, Mason Consulting concentrates on a limited number of clients and their problems at any time. Clients whose interests or product lines compete with those of existing clients are not sought. Client assignments are accepted on a project basis or according to the time necessary to complete the task.
The principal of Mason Consulting is Dennis E. Mason, an executive with extensive experience in industry. His experience spans the entire graphic arts market and includes both technologically sophisticated and conventional products. Before founding his consulting practice, Mason was Vice President of Sales and Marketing, and Vice President of Operations, for DS America, now known as Screen USA. He also worked for many years at Rockwell Graphic Systems, a major supplier of web and sheetfed presses and bindery equipment. Mason is a graduate electrical engineer with a masters degree in business administration. He is a prolific writer and frequent speaker and commentator on graphic arts industry technologies and events.
To discuss how Mason Consulting could assist in your graphic arts marketing, contact us.