The Mason Consulting practice consists primarily of advising manufacturers, dealers and distributors in matters of distribution, market demographics, and product introductions. Mason Consulting specializes in introducing new products, finding new markets for old products, analyzing existing markets, and solving distribution problems. Mason Consulting services particularly applicable to dealers and distributors include territory definition, evaluation of sales and marketing practices, assistance with public relations and advertising issues, new product introductions, and opening new markets.
A small firm, Mason Consulting concentrates on a limited number of clients and their problems at any time. Clients whose interests or product lines compete with those of existing clients are not sought. Client assignments are accepted on a project basis or according to the time necessary to complete the task.
The principal of Mason Consulting is Dennis E. Mason, an executive with extensive experience in industry. His experience spans the entire graphic arts market and includes both technologically sophisticated and conventional products. Before founding his consulting practice, Mason was Vice President of Sales and Marketing, and Vice President of Operations, for DS America, now known as Screen USA. He also worked for many years at Rockwell Graphic Systems, a major supplier of web and sheetfed presses and bindery equipment. Mason is a graduate electrical engineer with a masters degree in business administration. He is a prolific writer and frequent speaker and commentator on graphic arts industry technologies and events.
To discuss how Mason Consulting could assist in your graphic arts marketing, contact us.