Smaller manufacturers and distributors often suffer because they do not have the financial strength to hire an experienced marketing executive to conduct their outreach activities to their customers. For these instances, Mason Consulting offers its Virtual Marketing service. Under this program, Mason Consulting undertakes marketing chores on an ongoing basis, doing press releases and press relations, website content preparation, trade event execution, and many other non-sales activities that are so often neglected in smaller, busy businesses. These activities are available only on a retainer basis, which enables smaller businesses to reliably predict cash flow while offloading tasks which most executives find tedious or difficult. We do not serve clients who compete with each other.
A small firm, Mason Consulting concentrates on a limited number of clients and their problems at any time. Clients whose interests or product lines compete with those of existing clients are not sought. Client assignments are accepted on a project basis or according to the time necessary to complete the task.
The principal of Mason Consulting is Dennis E. Mason, an executive with extensive experience in industry. His experience spans the entire graphic arts market and includes both technologically sophisticated and conventional products. Before founding his consulting practice, Mason was Vice President of Sales and Marketing, and Vice President of Operations, for DS America, now known as Screen USA. He also worked for many years at Rockwell Graphic Systems, a major supplier of web and sheetfed presses and bindery equipment. Mason is a graduate electrical engineer with a masters degree in business administration. He is a prolific writer and frequent speaker and commentator on graphic arts industry technologies and events.
To discuss how Mason Consulting could assist in your graphic arts marketing, contact us.