Services to Trade Associations
Since the early 1990s, Mason Consulting has provided statistical and other services to trade associations serving the graphic arts and related markets. Because Mason Consulting provides marketing and management services to manufacturers, distributors and importers in the graphic arts, packaging, electronics and software industries, we are familiar with the issues which face the membership of their trade associations. A list of Mason Consulting trade association clients is available on this site.
Statistical programs are an important service offered by Mason Consulting to trade associations. Rather than hire an expensive public accounting firm to receive and analyze questionnaires, trade associations served by Mason Consulting are relieved of committee work and the problems associated with questionnaire development. Our extensive experience in the industry and many years of survey work enable us to quickly and effectively create questionnaires that yield high response rates. We work under complete nondisclosure, and prepare comprehensive statistical reports which not only provide a valuable service to members, but build sales revenues to others as well. Associations often use Mason Consulting statistical reports as recruitment tools.
The principal of Mason Consulting is Dennis E. Mason, an executive with extensive experience in industry. His career spans the entire graphic arts market and includes both technologically sophisticated and conventional products. Before founding his consulting practice, Mason was Vice President of Sales and Marketing, and Vice President of Operations, for DS America, now known as Screen USA. He also worked for many years at Rockwell Graphic Systems, a major supplier of web and sheetfed presses and bindery equipment. Mason is a graduate electrical engineer with a masters degree in business administration. He is a prolific writer and frequent speaker and commentator on graphic arts industry technologies and events.
To discuss how Mason Consulting could assist in your graphic arts marketing, contact us.